Post by account_disabled on Dec 24, 2023 2:21:39 GMT -5
The team , led by former Ocean Outdoor president Tom Goddard, includes Annie Rickard , former global CEO of Posterscope; Carlos Viladevall, former CEO of Posterscope Iberia – who will be responsible for OOH Capital in our country and the Global Digital Transformation Lead – David Gordon , former global insight director of Posterscope, Philippe Baudillon, former president of Clear Channel France and Richard Sunderland , founder and Chief Strategy Officer of Heavenly, as well as Stephen Freitas , former CMO of the Out of Home Advertising Association of America (OAAA) . Goddard is also the president of the global OOH outdoor advertising association World Out of Home Organization .
Viladevall states that “I am proud to be part of this ambitious project from the beginning alongside top-level professionals and different disciplines that make OOH Capital a source of knowledge and innovation. In addition to Phone Number List the contribution to the digital transformation in a sector that, both individually and in combination with other media and thanks to the application of technology, offers infinite possibilities for communication performance ." OOH Capital will advise companies, cities, institutions and technology providers on the best ways to address the changing landscape of the outdoor environment . It will operate globally and its services will also include specialized M&A advice, OOH digitalisation strategies and implementation for government, local and regional institutions, as well as planning for property owners wishing to expand their assets.
Additionally, OOH Capital will advise both brands and technology companies on the best ways to increase their revenue through the outdoor advertising industry, which now represents 7% of the global advertising market ($600 billion). OOH Capital President Goddard says, “The advertising world is full of people offering advice, but this is the first time a specialized, client-focused OOH advisory service has been formed , with the experience and the ability to take a truly global and holistic view. “I am very proud to work with a broad mix of senior partners, with impeccable credentials and proven track records in their respective areas.” Rickard highlights that “the digitalization of Out of Home means that all stakeholders must make big decisions, often valued in billions of dollars. “OOH Capital is ideally placed to ensure that stakeholders are guaranteed a positive return on these huge investments.”
Viladevall states that “I am proud to be part of this ambitious project from the beginning alongside top-level professionals and different disciplines that make OOH Capital a source of knowledge and innovation. In addition to Phone Number List the contribution to the digital transformation in a sector that, both individually and in combination with other media and thanks to the application of technology, offers infinite possibilities for communication performance ." OOH Capital will advise companies, cities, institutions and technology providers on the best ways to address the changing landscape of the outdoor environment . It will operate globally and its services will also include specialized M&A advice, OOH digitalisation strategies and implementation for government, local and regional institutions, as well as planning for property owners wishing to expand their assets.
Additionally, OOH Capital will advise both brands and technology companies on the best ways to increase their revenue through the outdoor advertising industry, which now represents 7% of the global advertising market ($600 billion). OOH Capital President Goddard says, “The advertising world is full of people offering advice, but this is the first time a specialized, client-focused OOH advisory service has been formed , with the experience and the ability to take a truly global and holistic view. “I am very proud to work with a broad mix of senior partners, with impeccable credentials and proven track records in their respective areas.” Rickard highlights that “the digitalization of Out of Home means that all stakeholders must make big decisions, often valued in billions of dollars. “OOH Capital is ideally placed to ensure that stakeholders are guaranteed a positive return on these huge investments.”