Post by account_disabled on Jan 23, 2024 2:18:37 GMT -5
Did you know that 93% of advertising messages reach the wrong audience? Advertisers are sending messages to the wrong audiences, which can therefore indirectly encourage users to block, ignore or be annoyed by ads. Furthermore, advertising messages reaching the wrong users means that the content is irrelevant or inappropriate for the audience. However, from recent reports, 7 out of 10 people want personalized ads. Limit your marketing strategy to reach the right person at the right time with the right message. 67% of today's generation expect ads from companies to be personalized. With this in mind, when looking at what type of ad formats you should consider to achieve engagement and adoption from your audience, consider Native Ads. Why ? By placing it on media pages, fitting into the flow of its surrounding content, the look of native ad formats is sure to help you get your message to the right person. According to a study, consumers see native ads 53% more often compared to classic ads . This is because they find it non-disturbing and the intended content important. Now, how can you use Native Advertising to reach the target group and achieve the goals you want?
Define your objective Before you go out and promote your newest ser B2B Email List vice/product, make sure you clearly define who your audience is. Put yourself in your audience's shoes and try to empathize with what they might be thinking. Does your content express value for the needs of your target user? Is your content relevant to solving the user's current problem? Who are you sending the message to? Tom, the owner of a small business, or Anna, a successful marketer? Adapt to current market demands or user needs and "speak" through your advertising campaigns. Surely, it is time to think like a user. 2 – Find out their device usage The type of content you spread across the web can be perceived differently based on the devices your audience is using and what time of day it is. In the US, there are about 260 million mobile internet users. 3 – Study your audience's channels Think like your audience. What kind of content do you think is appropriate to receive and on which channels?
In which channels would the tone and content of your campaign message fit best? Once you understand where your audience is looking for information, you will be one step closer to reaching them. 4 - Plan your content medium Which medium would best illustrate your message? Image? Video? Blog content? Native ad formats support image, text or video. Curating content gives you the opportunity to reach your target audience. Native Video ad formats placed on media pages give you the advantages of high engagement, high view rates and undivided attention for your message. 5- Set your ad format Now that you've considered the first four tips above, it's time to put together your targeting plan by executing your campaign in the right format. With Native advertising, you have many advantages that can help you reach your audience. With its seamless integration into the natural reading flow, users voluntarily consume your ads. Once you design your campaign strategy while considering the above tips, you will surely be on your way to connecting strongly with your desired audience. So, create your own engaging and informative content and distribute it with the right targeting to connect and engage the end user.
Define your objective Before you go out and promote your newest ser B2B Email List vice/product, make sure you clearly define who your audience is. Put yourself in your audience's shoes and try to empathize with what they might be thinking. Does your content express value for the needs of your target user? Is your content relevant to solving the user's current problem? Who are you sending the message to? Tom, the owner of a small business, or Anna, a successful marketer? Adapt to current market demands or user needs and "speak" through your advertising campaigns. Surely, it is time to think like a user. 2 – Find out their device usage The type of content you spread across the web can be perceived differently based on the devices your audience is using and what time of day it is. In the US, there are about 260 million mobile internet users. 3 – Study your audience's channels Think like your audience. What kind of content do you think is appropriate to receive and on which channels?
In which channels would the tone and content of your campaign message fit best? Once you understand where your audience is looking for information, you will be one step closer to reaching them. 4 - Plan your content medium Which medium would best illustrate your message? Image? Video? Blog content? Native ad formats support image, text or video. Curating content gives you the opportunity to reach your target audience. Native Video ad formats placed on media pages give you the advantages of high engagement, high view rates and undivided attention for your message. 5- Set your ad format Now that you've considered the first four tips above, it's time to put together your targeting plan by executing your campaign in the right format. With Native advertising, you have many advantages that can help you reach your audience. With its seamless integration into the natural reading flow, users voluntarily consume your ads. Once you design your campaign strategy while considering the above tips, you will surely be on your way to connecting strongly with your desired audience. So, create your own engaging and informative content and distribute it with the right targeting to connect and engage the end user.